Working with business owners from all walks of life providing different services in various communities has given me great insight into the frequently asked questions that most business owners ask their consultants.
For that reason, I wanted to create a blog post here on Oftalmo Com giving you the answers in the most comprehensive way I can. In doing so, I hope to help as many business owners as possible reach further and gain more from their business.
1.What Is The Most Cost Effective Way To Get More Customers?
This question is one I get a lot. All though there is no definitive answer, there are a few things most business owners can do to get more business that doesn’t cost your arm, leg and the wallet in your pocket.
a. Join a local business group.
Local business groups are an excellent way to meet new people, share your skills and start networking. If you have been trying to build your business without a network of like-minded people, you have been fighting an uphill battle.
Every business group is different. Some cost money; some only allow one business owner per niche, and some are just meeting groups to chat and share. None the less, they are all valuable and well worth the time.
b. Join a local Facebook Group.
This is similar to the experience above however you can do this from the comfort of your home. Facebook groups are free and usually allow a small amount of self-promotion meaning you get the exposure that over time, will help get more customers.
c. Ask for referrals and reviews.
It’s not a crime to ask your loyal customers for a review of your services or a referral. Some people frown at this, but others will see it as an urge to grow and succeed. People like successful people. Asking for reviews and referrals is common practice in many high-end services. There is no reason you can’t do it to.
2. Where should I spend My Marketing Budget?
This is another question I get asked a lot.
If you’re going to spend money on marketing you should most definitely be spending it on your own website. Check out this post about myths when marketing a local business for more information on what I believe the best steps are when marketing your local business. A hint, build a website and use SEO and or Facebook and Adwords.
3. How Much Should I Be Spending On Marketing?
This question is one that needs to be addressed differently for each and every business. No two business are alike, but we can still follow the same principles here.
When you are marketing your business you should only ever be aiming for a return on investment. There should be no question you’re making the money back on what ever marketing you do invest in.
If you start a marketing campaign and start to lose money, there is no point in continuing.
There are a couple of exceptions here. Firstly, If your doing online marketing like SEO you should give it at least three months to bring in a return on investment. Ranking in the search engines takes time no matter what your budget is. But, and it’s an important but, you should be able to see improvements in your ranking within the first 45 days. If you pay someone to do your SEO, make sure they give you a screenshot of your ranking at the start and an update every month. This way you can gauge if you made the right choice on the company you are investing in.
There is no doubt SEO is an excellent way to market. It pays off in a big way. But only a few business know how to do it effectively, the rest are all sales monkeys. If your company is actively selling to anyone and everyone. Chances are they are not the right place for you.
Thanks for reading, I hope this information answers some of the frequently asked questions you may have in your business.
For more information about local business and local business marketing in Perth. Return to the blog.